Meesho Launches New TVC Targeting Consumers from Smaller Towns and Cities

-

Meesho, India’s largest marketplace for longtail products launched a new TVC targeting consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points.

Conceptualized by DDB Mudra Group, this film showcases, that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home. Meesho with this campaign wants to bring the joy of online shopping with varied choices available on the platform without burning a hole in their pocket.

Meesho Launches New TVC Targetting Customers 
Commenting on the launch of the new TVC, Vidit Aatrey, founder and CEO, Meesho said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the e-commerce ecosystem by establishing ourselves as the lowest cost e-commerce destination.”

Rahul Mathew, chief creative officer, DDB Mudra Group, said “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

Meesho’s userbase consists largely of women - they have more than 13 million re-sellers on the platform, 70% of them being women from smaller towns and cities. This ad is an effort to expand the vision of the brand – democratize internet commerce for India. Therefore, alongside the mission to help women achieve financial independence, Meesho now aims to focus on its consumer base by offering a wide range of quality products at the lowest possible rates for women who can use their little savings to their heart’s content.

YouTube Link: Chhote Paise, Badi Shopping! - YouTube

Comments

Post a Comment

Popular posts from this blog

Dr Prabhu Set To Score A 'Perfect 10' As Dean Of KMC, Mangaluru

-
Image
He was the first-ever alumnus to become the Dean of Kasturba Medical College (KMC), Mangaluru on December 1, 2011. A little less than a decade to that date and come June 1, Dr  M Venkataraya Prabhu will set a record of sorts to excel all his predecessors – most of whom were his own teachers – to become the longest-serving Dean in the history of KMC, Mangaluru. In 2011, little did Dr Prabhu know that he would emulate his illustrious teachers. June 1 will Dr Prabhu exceed the previous record of late Prof KP Ganesan (9-1/2-years). In reaching here, Dr Prabhu has crossed the  6-year stint by Prof M V Chari,  7-years of Prof M P Pai, 7-1/2-years of Prof  B M Hegde, and 8-1/2 years of Prof GD Veliath, all of whom he reveres. Dr M Venkataraya Prabhu, Dean, KMC, Mangaluru Attributing the greatness and reputation that the college enjoys today to these illustrious teachers, Dr Prabhu also a ttributes his present stature to the founder of KMC Late Dr TMA Pai from whom he received a baptism by fir
Read more

MAHE student team wins MHRD's National Innovation Contest (NIC) 2020

-
Image
Dr Mahima Mishra and her team have bagged the prestigious National Innovation Contest (NIC) 2020 conducted by the ministry of education.  Dr Mahima Mishra from Manipal College of Dental Sciences (MCODS) and her team secured the finalist position and won the contest. After this phenomenal achievement, Dr Mahima is now the Innovation Ambassador and received recognition at the regional and national levels by MHRD’s Innovation Cell.  MHRD’s innovation cell on May 19 declared 127 teams as winners/finalists of the National Innovation Contest 2020. MHRD's NIC 2020 aims to provide a 360-degree cycle of learning and helps the student to understand the process of innovation in a start-up and helps to identify real-time problem along with ideation to building a business model and finally entering the phase of enterprise development in a time of one year.  Dr Mahima Mishra This contest was announced in July 2020 and 9000+ participants from 900+ IIC Institutes in India participated in the event
Read more

Skymet Predicts Onset Date Of Southwest Monsoon 2021

-
Image
Skymet, India’s leading weather forecasting and agriculture risk solutions company has released its monsoon forecast for 2021. Skymet expects the upcoming monsoon to be ‘healthy normal’ to the tune of 103% (with an error margin of +/- 5%) of the long period average (LPA) of 880.6mm for the 4-month period from June to September. This would make it 3rd consecutive year of normal or above-normal monsoon. Now, Skymet has released its monsoon onset date for 2021. Skymet expects the onset to be around the normal date. Based on the data from 1961-2019, the normal date of onset over the Indian mainland is june 1 with a standard deviation of one week.  The onset of Southwest Monsoon over Kerala is largely influenced by the oceanic conditions, both in the Arabian Sea and Bay of Bengal. Likely cyclone formation in the Arabian Sea will be consequential for the advance of monsoon stream over Indian waters.  However, tropical storm 'Tauktae' will vacate the Indian region by May 22 Following
Read more