Meesho Launches New TVC Targeting Consumers from Smaller Towns and Cities

-

Meesho, India’s largest marketplace for longtail products launched a new TVC targeting consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points.

Conceptualized by DDB Mudra Group, this film showcases, that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home. Meesho with this campaign wants to bring the joy of online shopping with varied choices available on the platform without burning a hole in their pocket.

Meesho Launches New TVC Targetting Customers 
Commenting on the launch of the new TVC, Vidit Aatrey, founder and CEO, Meesho said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the e-commerce ecosystem by establishing ourselves as the lowest cost e-commerce destination.”

Rahul Mathew, chief creative officer, DDB Mudra Group, said “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

Meesho’s userbase consists largely of women - they have more than 13 million re-sellers on the platform, 70% of them being women from smaller towns and cities. This ad is an effort to expand the vision of the brand – democratize internet commerce for India. Therefore, alongside the mission to help women achieve financial independence, Meesho now aims to focus on its consumer base by offering a wide range of quality products at the lowest possible rates for women who can use their little savings to their heart’s content.

YouTube Link: Chhote Paise, Badi Shopping! - YouTube

Comments

Post a Comment

Popular posts from this blog

Dr Prabhu Set To Score A 'Perfect 10' As Dean Of KMC, Mangaluru

-
Image
He was the first-ever alumnus to become the Dean of Kasturba Medical College (KMC), Mangaluru on December 1, 2011. A little less than a decade to that date and come June 1, Dr  M Venkataraya Prabhu will set a record of sorts to excel all his predecessors – most of whom were his own teachers – to become the longest-serving Dean in the history of KMC, Mangaluru. In 2011, little did Dr Prabhu know that he would emulate his illustrious teachers. June 1 will Dr Prabhu exceed the previous record of late Prof KP Ganesan (9-1/2-years). In reaching here, Dr Prabhu has crossed the  6-year stint by Prof M V Chari,  7-years of Prof M P Pai, 7-1/2-years of Prof  B M Hegde, and 8-1/2 years of Prof GD Veliath, all of whom he reveres. Dr M Venkataraya Prabhu, Dean, KMC, Mangaluru Attributing the greatness and reputation that the college enjoys today to these illustrious teachers, Dr Prabhu also a ttributes his present stature to the founder of KMC Late Dr TMA Pai from whom he receiv...
Read more

Rare celestial Mars Occultation Event Visible Only In India on April 17

-
Image
With the last new moon on April 11, the moon will appear half-lit in the evening sky on April 17 as it follows the sun towards the western horizon. If you observe around 5pm, you will notice a small tiny shining dot very close to the Moon. This is Mars, the red planet. Within a few minutes, the red planet will disappear all of a sudden and appear nowhere in the sky. This is the Lunar occultation of Mars which will be visible for the people of India only.  The moon moves across the sky each night. Being close to the earth, it covers half a degree width in the sky. On this path, there are rare occasions when the moon passes in front of a star and cause occultation which is like a total solar eclipse when the moon covers the object completely and the object disappears for 1-1/2-hours as the moon makes its way across the sky. We see stars appearing to pass behind the moon, disappearing on one and reappearing on the other.  All planets in our solar system move around the Sun in alm...
Read more

Durga Facility's Philanthropic Touch Gives A Clean Edge To Mangaluru City Police

-
Image
Mangaluru City Police received a massive dose of confidence to discharge their duties with city-based Durga Facility Management Services Pvt Ltd, a company specialising in housekeeping and janitorial tasks, coming forward to sanitize all 22 police stations in the police commissionerate. This was the company’s way of thanking the police force who are discharging their duties from these police stations in some very trying and testing times. Office Of DCP (CAR) Being Sanitized B Sachidananda Shetty, CMD of Durga Facility Management Services Pvt Ltd said it was his intention to help the police personnel with this 'clean gesture'. “Ours is a city-based company with pan-India work presence, it was but natural that we expressed our gratitude to the city police force by making their work environment safe,” Sachchidanand Shetty said. The company started the work with police stations in the central sub-division.   Staff Of Durga Facility At Women's Police Station “We will cover the r...
Read more