GoAir becomes Go First, embraces the Ultra-Low-Cost Airline approach

Go Air, one of the fastest-growing airlines in India and “India’s most trusted brand” as recognised by International Brand Consulting Corporation, the USA in 2019, has revamped to become Go First.

As young India changes the way it travels, seeking speed, convenience, and yet demanding value, Go First is determined to be part of the socio-economic momentum to chart its next phase of growth.

Meeting Flying Needs Of Aspirational India

At the heart of this revamp is the full embrace of the ultra-low-cost airline model. With the youngest average fleet among  Indian Low-Cost Carriers (LCC)*, the majority of which are A320 Neos, high-density seating, single aircraft type across its fleet, Go First is positioned to get ahead of its peer group by operating with ultra-low-cost*. And it is this competitive advantage that enables it to offer its customers a combination of ultra-competitive fares and a safe flying experience.

To communicate this change, Go First also has donned a rebranded identity. The new identity is complete with contemporary graphics and a bolder, brighter blue. With this change, Go First is poised for its next phase of growth as an ultra-low-cost carrier. The Airline is in the process of transitioning all its operations under this new brand.

Rebranding With A Promise To Discerning Flyers

Commenting on this brand restage, Vice-Chairman Ben Baldanza said, “I am excited by the revamp of GoAir to Go First. India is a fast developing airline market. Consumers in India are hugely value-conscious but are quite demanding when it comes to the flying experience. The combinations of attractive airfares, a squeaky-clean flying experience, well-sanitized flights and on-time performance are what Go First is designed to deliver. And that is exactly at the core of our brand and service. At Go First, our Consumers Come First.

Kaushik Khona, CEO, Go First adds, “Go First has stayed resilient during the really tough times of the past 15 months. Even as the times continue to be extraordinary, Go First sees opportunities ahead. This rebranding reflects our confidence in the brighter tomorrow. The Go First Team will strive to deliver the brand and make “You Come First” a reality.”

For the uninitiated, Go First is the aviation foray of India’s Wadia Group that comprises leading brands including 150-year-old Bombay Burmah, 140-year-old Bombay Dyeing, 102-year-old Britannia Ltd., National Peroxide Limited, Bombay Realty and many others. Go First, previously known as GoAir, is a 15-year-old airline that has topped the chart for best OTP for 15 months in a row till Nov'19.

* Source: CAPA

Website: Go First Twitter: GoAir